content copywriting script writing bread and butter

Entertainment writer in the making

While at Tierney, what I did the most was write for Xfinity. I’ll go over a couple types of things I would write.

In grid

This was my bread and butter. Writing TV and movie descriptions for the Xfinity TV guide. It was fun: I’d watch some trailers, read some reviews and Deadline articles, then write 75 characters to describe the project. The skills I learned from this are the most basic a copywriter needs - how to tell a story in a limited amount of characters. I’m now an expert on word and punctuation swapping to get a line down under the word limit.

Here are some mock-ups of where the lines lived once approved. I didn’t even know this is what the lines looked until after I had already left the internship. I was having Thanksgiving at a family friend’s house, who had an Xfinity Flex box: the first I had ever encountered. I spent 30 minutes scouring the TV trying to find copy I had written while my family watched in amusement. If that’s not copywriting I don’t know what is.

PDTV

I also helped write the scripts for PDTV videos, which were essentially these on platform promotional content videos for the Xfinity Flex Box. Basically I would write a script with the art cards and supers (and sometimes the sound-ups), my copy would get revised and improved by a senior copywriter, and then an editor would edit footage around it. Here’s a couple I had a hand in writing.

coming soon