concepting scriptwriting video editing graphics

Is parody flattery or just mockery?

The partners at the agency interned at came to me and asked if I could come up with a social post to talk about the healthcare plan they provide their full time employees—long story short, it’s really good.

After bouncing around a few ideas I thought, well healthcare marketing is a thing. Everyone knows those annoying pharma ads on TV. What if we did a parody of that? One of my CD’s called out a Skyrizi ad that had been stuck in his head.

I wrote up a parody song that fit in all the benefits of the healthcare plan, my ACD and her husband recorded the song, and I cut together a video using CC stock footage I found. The twist? The footage get’s weirder the further into the video you get.